Senior Manager, Marketing - Showmax Nigeria

Job Description

Required Skills


Multichoice's job vacancy, Career and Recruitment
Job title : Senior Manager, Marketing - Showmax Nigeria jobs in Lagos Job Location : Lagos Deadline : May 23, 2022 Quick Recommended Links
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Purpose of the Position
To develop a fully integrated and localised Brand, content, PR, and digital marketing Strategy (within the broader corporate strategy) that will resonate with the Nigerian Market
To establish and grow a healthy brand position within the market
Drive marketing briefs, plans, omnichannel strategy/mix, and execution of all marketing campaigns aligned to our Content calendar to drive short term sales growth, while simultaneously driving Brand Execution to improve long term position.
Key Performance Objectives
Strategy Developing & Executing Strategic Plans:
Develop and execute locally relevant Brand Strategy (in line with the overall Corporate Brand strategy) as well as Overall Marketing Strategy
Develop content, PR, and digital marketing strategy (both short term and long term)
Conduct research analysis and interpretation to inform and continuously improve marketing strategies (including optimising reach, recall, engagement and other marketing metrics to maximise ROI)
Work closely with Senior Manager Partnerships to ensure partnership marketing reflects and magnifies the above omnichannel marketing strategy
Formulates, develop and implement creative, advertising, media and promotional campaigns for channels
Including a relevant digital marketing strategy (organic and paid)
Develop and execute a locally relevant trade marketing strategy, in partnership with the Channels Manager (e.g. ensuring direct sales force reinforce Showmaxs Brand strategy)
Develop and execute a locally relevant Content marketing strategy for tentpole content pieces
Translate Organizational sales targets and strategy into meaningful operational targets and strategic focus areas, and design marketing campaigns to achieve these goals
Obtain customer insight to identify and evaluate strategic and innovative revenue generating sales initiatives
Identify key creative opportunities & test for growth through acquisition focused campaigns focused on barriers and triggers to entry.
Ensure marketing campaigns are also designed with the customer journey in mind, to maximise sales conversions, minimise leakage in the acquisition funnel and minimise CAC
Work closely with Multichoice Nigeria to leverage synergies in Sales and Marketing where possible.
Brand Delivery:
Co-ordination & management of brand strategy, brand asset management, brand building, sharing & consistency.
Multi-channel management, online & offline.
Creating brand value & managing perceptions.
PR Strategy and Relationship Management:
Ensure a comprehensive PR strategy, aimed at developing customer awareness, content discovery and building engaged communities, in conjunction with the PR manager and corporate communications teams
Maintain healthy and strong relationships with PR and news agencies, both to optimise opportunities for PR coverage, as well as stay ahead of potential negative press releases and intervene early to prevent reputational damage.
Digital and Social Marketing:
Work with relevant teams on journey, funnel mapping and conversion testing, tracking and optimisation to drive growth.
Identify key creative opportunities & test for growth through acquisition focused campaigns focused on barriers and triggers to entry.
Work with corporate digital performance marketing teams to drive conversion and cost efficiencies, optimising all digital metrics (CPM, CPC, CPA, etc)
Develop innovative and viral campaigns to achieve broad, customer driven reach
Marketing Budget Management:
Ensure accurate tracking and regular reporting of marketing budget
Take a strategic approach to budgeting, developing an annual budget forecast built around planned .- -campaigns (with adequate buffers)
Rigorously monitor Marketing performance against approved budgets and put measures in place to address variances. Manage monthly burn rate and continuously identify areas for improved efficiency.
Marketing Operation Delivery:
Execute on the Brand Strategy and set up metrics to measure success of rollout
Develop and manage creative marketing initiatives in support of organisation's range of activities, aligned to content calendar across traditional channels and digital channels including PR, Social (organic) and ideally performance marketing
Introduce key marketing policies, processes and tools to ensure an efficient and structured Marketing department
Management of media strategy and working with media agencies
Ensure all campaigns are thoroughly documented (comms plan, assets, GTM execution) and regularly communicate to internal stakeholders
Regularly present on strategy and campaign performance to Exco
Anticipate reputational threats and device response strategies and manage reputational issues swiftly and efficiently
Align the organisation internally around marketing, brand, and customer objectives
Guide and direct the develop and execution of through-the-line marketing communications across all touchpoints.
Stakeholder Relations (Local Board members/Shareholders/ Multichoice Nigeria Team):
Ensure strong relationships with local Multichoice Nigeria team, corporate Connected Video teams and corporate Multichooice Teams (MAH, CII, anti-piracy, etc) leveraging synergies between the two companies where possible to drive cost and revenue efficiencies
Work with in-house studio teams where relevant to deliver marketing campaigns; manage and coordinate external agencies to deliver strategy, conceptualisation, development & production of marketing campaigns across consumer segments and touchpoints to achieve objectives.
Ensure effective documentation and communication to senior stakeholders of an annual brand and content marketing campaign calendar linked to growth objectives
Ensure strong relationships with external marketing agencies.
People Management:
Build a high-performance team (including sales and marketing agency talent)
Provide leadership in the aspect of Performance direction, goal clarification, communication, engagement, ethics, commitment & energy
Talent management, capacity, competence & skills development
Responsible for team strength & performance level (attraction, selection, retention & development team)
Ensure subordinate managers have clear, current and measurable goals; hold direct reports accountable for their own results and obstacles and deal with underperformance
Ensure alignment with Team strength, performance and energy matched strategic requirements under performers identified, improved or removed.
Key Internal Customers:
Connected Video Corporate team (incl Marketing, Digital, Product and Strategy), Multichoice CNigeria Functional Teams, CII Team (Analytics), Content, Commissioning and Internal Studio; Regulatory, Finace, HR, Legal, anti-piracy, PR and Corp Comms.
Key External Customer:
Media Agencies; Production Houses; Creative Agency; 3rd party Sales Agencies (direct, informal, formal); External partners (MNOs, ISPs, Banks, etc); Payment vendors, Research houses.
Qualifications Essential:
Bachelor's Degree.
Qualification Preferred:
MBA advantageous.
A minimum of 10 years of senior management experience in Marketing, branding, publicity experienc
A history of launching new brands (or designing and executing major rebranding campaigns)
Budget management experience
Strong experience developing and executing strategies and marketing campaigns across channels: ATL, BTL, Digital, Performance Marketing, PR, Activations
digital marketing background to include organic and paid (social, google, etc)
Detailed commercial and financial acumen, balanced with creative flair
People management experience is essential
Ideally experience in the Pay TV or OTT industry (or experience in selling and marketing digital B2C services).
Technical Competencies:
Brand Strategy, development and management
Content marketing strategy, development, execution and optimization
Copywriting and content creation
Media agency management
Commercial acumen
Developing value propositions
Competitive analysis
Reporting and Research
Financial Management/Budgeting
Regulatory compliance and legal environments.
Behavioral Competencies:
Strategic Thinking
Risk Management
Negotiation Skills
Future Oriented.
*Sales / Retail / Business Development jobs in Nigeria


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