Head of Department: Sales & Marketing at Jobberman (Third Party Recruitment) | Jobberman

Job Description

Description

Responsibilities:

Strategy \u2013 Developing & Executing Strategic Plans:

  • Develop (with corporate) and implement the Nigeria sales, marketing, PR, and branding strategy (both short term and long term)
  • Formulates, develops, and implements creative, advertising, media, and promotional campaigns for channels
  • Including a relevant digital marketing strategy (organic and paid)
  • Develop and grow a locally relevant Sales and Marketing distribution network, including a direct sales force that can project the brand as a locally relevant brand
  • Translate Organizational sales targets and strategy into meaningful operational targets and strategic focus areas for the business unit under management
  • Use customer insights to identify and evaluate strategic and innovative revenue-generating sales initiatives
  • Launch Viable projects in support of business objectives
  • Identify required improvements to \u2018Join' and onboarding journeys and minimise leakage from the acquisition funnel
  • Work closely with the organization in Nigeria to leverage synergies in Sales and Marketing where possible

Channel Management:

  • Design and Implement a channel enablement framework throughout all territories.
  • Develop a clearly articulated and logical route to market with the Channel Partners, not limited to Direct SalesForce, activation drives/roadshows, tents/pop-ups, informal retail, formal retail, etc
  • Develop Channel incentives jointly with Management. Ensure all Channel incentives are aligned with organizational goals.
  • Develop a strong collaborative working relationship with the Channel Partners.
  • Harness new distribution opportunities with alternate channels

Sales Budget Management:

  • Set sales budgets and targets for Nigeria.
  • Budgeting and forecasting, and monthly variance analysis for performance against actual financial results
  • Rigorously monitor sales performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency

Marketing Budget Management:

  • Manage annual budget and forecast exercises
  • Rigorously monitor Marketing performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency

Sales Operation Delivery:

  • Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
  • Implement national sales programs by developing field sales action plans
  • Ensure that all sales channels are sufficiently trained on both the acquisition journey as well as upcoming and existing content slate, to maximise sales pitch effectiveness
  • Ensure all points of sales are optimally branded, and this POS marketing is updated frequently
  • Develop the various sales channels to optimally sell a mix of our mobile products

Marketing Operation Delivery:

  • Execute the newly developed Brand Strategy and set up metrics to measure the success of rollout
  • Develop and manage creative marketing initiatives in support of organisation's range of activities \u2013 across traditional channels and digital channels including PR, Social (organic), and ideally performance marketing
  • Introduce key marketing policies and processes in order to optimise Subscribers' engagement
  • Align the organisation internally around marketing, brand, and customer objectives
  • Guide and direct the development and execution of through-the-line marketing communications across all touchpoints
  • Manage advertising agency, PR agency, and marketing consultants
  • Guide and direct the design, development, and deployment of campaigns to specific markets. Weekly, monthly and quarterly report on the performance of campaigns in Nigeria
  • Ensure consistent brand messaging across the organisation to optimize ROI and brand health
  • Drive customised marketing based on knowledge gathered and assist sales in driving customised sales drives in those territories.

Requirements:

  • MBA or equivalent qualification
  • A minimum of 10 years of senior management experience
  • At least 7 years of marketing leadership experience, with a history of launching new brands
  • Extensive experience in sales leadership including developing and managing sales channels from scratch (formal and informal channels)
  • Strong digital marketing background, including organic and paid (social, google, etc)
  • Detailed commercial and financial acumen, balanced with creative flair
  • Ideally, experience in the Pay TV or OTT industry (or experience in selling and marketing digital B2C services)

Technical Competencies:

  • Brand Strategy, development, and management
  • Content marketing strategy, development, execution, and optimisation
  • Sales channel strategy, development, and management
  • Sales forecasting
  • Media agency management
  • Commercial acumen
  • Developing value propositions
  • Competitive analysis
  • Reporting and Research
  • Financial Management/Budgeting
  • Regulatory compliance and legal environments

Behavioral Competencies:

  • Strategic Thinking
  • Networking
  • Risk Management
  • Negotiation Skills
  • Future-Oriented
   
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