Head of Department: Sales & Marketing at Jobberman (Third Party Recruitment) | Jobberman

Responsibilities:

Strategy \u2013 Developing & Executing Strategic Plans:

• Develop (with corporate) and implement the Nigeria sales, marketing, PR, and branding strategy (both short term and long term)
• Formulates, develops, and implements creative, advertising, media, and promotional campaigns for channels
• Including a relevant digital marketing strategy (organic and paid)
• Develop and grow a locally relevant Sales and Marketing distribution network, including a direct sales force that can project the brand as a locally relevant brand
• Translate Organizational sales targets and strategy into meaningful operational targets and strategic focus areas for the business unit under management
• Use customer insights to identify and evaluate strategic and innovative revenue-generating sales initiatives
• Launch Viable projects in support of business objectives
• Identify required improvements to \u2018Join' and onboarding journeys and minimise leakage from the acquisition funnel
• Work closely with the organization in Nigeria to leverage synergies in Sales and Marketing where possible

Channel Management:

• Design and Implement a channel enablement framework throughout all territories.
• Develop a clearly articulated and logical route to market with the Channel Partners, not limited to Direct SalesForce, activation drives/roadshows, tents/pop-ups, informal retail, formal retail, etc
• Develop Channel incentives jointly with Management. Ensure all Channel incentives are aligned with organizational goals.
• Develop a strong collaborative working relationship with the Channel Partners.
• Harness new distribution opportunities with alternate channels

Sales Budget Management:

• Set sales budgets and targets for Nigeria.
• Budgeting and forecasting, and monthly variance analysis for performance against actual financial results
• Rigorously monitor sales performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency

Marketing Budget Management:

• Manage annual budget and forecast exercises
• Rigorously monitor Marketing performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency

Sales Operation Delivery:

• Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
• Implement national sales programs by developing field sales action plans
• Ensure that all sales channels are sufficiently trained on both the acquisition journey as well as upcoming and existing content slate, to maximise sales pitch effectiveness
• Ensure all points of sales are optimally branded, and this POS marketing is updated frequently
• Develop the various sales channels to optimally sell a mix of our mobile products

Marketing Operation Delivery:

• Execute the newly developed Brand Strategy and set up metrics to measure the success of rollout
• Develop and manage creative marketing initiatives in support of organisation's range of activities \u2013 across traditional channels and digital channels including PR, Social (organic), and ideally performance marketing
• Introduce key marketing policies and processes in order to optimise Subscribers' engagement
• Align the organisation internally around marketing, brand, and customer objectives
• Guide and direct the development and execution of through-the-line marketing communications across all touchpoints
• Manage advertising agency, PR agency, and marketing consultants
• Guide and direct the design, development, and deployment of campaigns to specific markets. Weekly, monthly and quarterly report on the performance of campaigns in Nigeria
• Ensure consistent brand messaging across the organisation to optimize ROI and brand health
• Drive customised marketing based on knowledge gathered and assist sales in driving customised sales drives in those territories.

Requirements:

• MBA or equivalent qualification
• A minimum of 10 years of senior management experience
  
• At least 7 years of marketing leadership experience, with a history of launching new brands
• Extensive experience in sales leadership including developing and managing sales channels from scratch (formal and informal channels)
• Strong digital marketing background, including organic and paid (social, google, etc)
• Detailed commercial and financial acumen, balanced with creative flair
• Ideally, experience in the Pay TV or OTT industry (or experience in selling and marketing digital B2C services)

Technical Competencies:

• Brand Strategy, development, and management
• Content marketing strategy, development, execution, and optimisation
• Sales channel strategy, development, and management
• Sales forecasting
• Media agency management
• Commercial acumen
• Developing value propositions
• Competitive analysis
• Reporting and Research
• Financial Management/Budgeting
• Regulatory compliance and legal environments

Behavioral Competencies:

• Strategic Thinking
• Networking
• Risk Management
• Negotiation Skills
• Future-Oriented