Marketing Executive at Signage Kings

Job Description

  • Job Title Marketing Executive Signage

Description

Signage Kings is a leader in the production of visual solutions. We are Nigeria’s No.1 leader in Online Signage, Exhibitions, and Wayfinding Solutions. Our business is to help you succeed by providing your business with the best suitable Signage for a better first impression. From a simple individual sign to an entire sign system, we can match the requirements of any contract, large or small. We are equipped with cutting-edge technology and staffed with highly skilled personnel, able to tackle the most demanding jobs effectively and efficiently.
We are recruiting to fill the position below:

Job Title: Marketing Executive

Location: Abuja (FCT)
Employment Type: Full-time
Line Manager: Team Leads, Brand Manager
Supervises: Team Leads
Department: Sales and Marketing
Key Relationships: Clients, Leads, Supervisors, and Vendors
Reporting Times: Monday to Friday (8:00 am to 5:00 pm)
Role Overview


A Marketing Executive (MARK-EXEC) plans, develops and oversees the overall marketing strategies and campaigns to promote a company's brands, products, or services.
You conduct research, produce marketing materials, devise new ways to market products, and analyse performance reports, among other marketing-related duties.
As a MARK-EXEC, the goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.


Duties / Functions


Meet weekly, monthly, and yearly sales targets.
Develop and sustain solid relationships with new and existing clients.
Generate qualified leads for further business action.
Work offline and online to achieve business goals.
Devise strategies to drive traffic to websites and social properties.
Evaluate marketing budgets.
Maintain marketing goals.
Translate business goals into Digital and Traditional Marketing objectives.
Perform customer research, keyword research, and analysing of competitor data to evaluate customer segments.
Create distinct customer segmentation groups for focused targeted marketing.
Undertake product, service, and directory listing to increase search ranking visibility.
Develop and manage digital marketing campaigns utilising a range of techniques including Paid Search, Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM), Content Marketing, Landing Pages, Email Marketing, Newsletters, and Cold Calling activities.
Provide ongoing analytic reporting, tracking conversion, and guidance for making improvements to optimise campaigns.
Oversee the creation and management of all digital assets including online brochures, fliers, catalogues, videos, and other revenue-generating promotional assets.
Maintain Social Media profiles, Accounts, and Content & oversee social media strategy and implementation.
Manage online brand and product campaigns to raise brand awareness.
Improve usability, design, content, and conversion rate of web assets.
Ensure the company is at the forefront of developments in digital marketing.
Create pitches and presentations, and attend meetings.
Determine client's business needs, gather, and refine specifications, requirements, and/or solutions.
Provide first-hand customer service support and assistance to clients via social media.
Identify and advertise new business opportunities for new and existing clients.
Generate sales, upsell, and cross-sell products and services to prospective and key clients.
Manage multiple social media accounts.
Serve as the link of communication between clients and internal teams.
Exhibit cooperation and teamwork.
Any other duty that may be required.


KPIs:
Lead Generation:


Qualified Leads: 100 (weekly)
Meetings/Appointments: Minimum of 10 (weekly)


Marketing/Sales:


Conversion Rate: 30% (monthly)
Min Revenue Target: ₦2,000,000 (monthly)
Content Creation: Minimum of 5 posts (daily)


Business Development:



Social Media Accounts: 30% (monthly)



Social Media:


Response and reaching out to Potential Leads
Qualified Leads: 10 (weekly)
Any Other Tasks Assigned.


Qualifications / Competency Requirements


BSc in Marketing, Business Administration or a related field.
Minimum of 1 year in a similar role.
Excellent communication skills especially phone call conversations.
Excellent presentation skills.
Excellent interpersonal skills.
Exemplary leadership skills.
Exceptional customer service skills.
Strong negotiation and persuasion skills.
Highly Analytical.
Tech-driven & Entrepreneurial at heart.
IT Skills (Advanced).


Experience Requirements:


Experience working in Marketing, Sales, Business Administration, or related roles.
Experience in Sales, Marketing, and Customer Service.
Proficient in the use of computer and IT tools as well as CRM software and any other software.
Understanding of sales strategies, market trends, target market, techniques, etc.
Experience meeting marketing targets, strategies, and assertion skills when dealing with clients.
Extensive technical knowledge of how technology can be used to enhance business operations.
Aggressive persuasion, resilience, and closing skills.
Strong presentation, organisational, prioritisation, time, and task management skills.
Ability to handle multiple social media accounts.
Ability to build rapport with key clients.
Work well under pressure, and with little to no supervision whilst achieving targets.


Personality:


Integrity
Highly organised
Presentable appearance
Pleasant personality
Self-disciplined
Team player
Detail-oriented
Problem-solving skills
Innovative and Creative
Excellent Interpersonal Skills
Leadership Skills


Benefits
Health & Wellness



Employee assistance program focused on mental health.



Financial Wellbeing


Compensation for work successfully carried out


Bonuses subject to management’s approval:


0.01% - 10% performance bonus on client’s projects successfully executed.
5% - 20% commission on new clients acquired from the post holder’s social capital.
1-on-1 Financial Coaching


Flexibility & Time-Off:


Hybrid work environment up to 2 days/week subject to management's approval and needs of the business.
Paid time off work post probation including vacation, bereavement, jury days, sick leave, parental leave, disability, and approved holidays.
Remote work opportunities.


Community & Personal Development


Educational reimbursement for approved learning programs.
Access to internal training.
Unrestricted access to sell personal courses on the organisation’s e-learning platform.


Novateur Extras subject to Management’s approval:


Inspiring spaces to work & collaborate:

Air-Conditioned Work Spaces
Conference Room
Small Meeting Areas
Kitchen Area
Entertainment Section fitted with a Pool Table, TV, Media Player, & Game Console,
Internet-enabled computers & devices
Email & Telephone Systems
Restroom
Printing & Photocopying Machines
Stationery, Postage, & Packaging
Daily Newspapers & Reference Books


Access to top-notch work and productivity tools.
Recognition & Rewards.
Celebration of Special days & events subject to Management’s approval.
Company-sponsored trips and travel.
Expense reimbursement on substantiated company-related expenses with receipts.
Career advice.


Terms


Minimum of 18 months contract.
Subject to 3 months probationary evaluation on the job at minimum salary band.
3 months' notice before resignation or termination.
Refund of 3 months salary in breach of 1,2,3 above.
Compulsory attendance of induction, quarterly scheduled training, and organisation’s yearly retreat.
Self-paced learning of how to use work and productivity tools within the probation period.
Access to a smartphone and internet connection.
Availability and reachability via phone and/or email.
Provision of Police report or background check.
Provision of signed guarantor or reference from the previous place of work.
Medical report for frequent sick leave beyond approved limits.
Abide by all organisation policies including but not limited to Employee Policy, Information Protection Policy, and ATIT.

Salary Band


N600,000 - N1,200,000 Annually.

Application Closing Date
18th August, 2022.
How to Apply
Interested and qualified candidates should send their CV to: careers@signagekings.ng using the Job Title as the subject of the email.
   
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