Chief Marketing Officer at Fusion Group July, 2022

Job Description

  • Job Title Sales Marketing Retail

Experience

Description


Responsibilities

Your responsibilities will be as follows:



  • Set the goals and objectives for the company

  • Plan and lead execution of the marketing strategy of the company

  • Determining the KPIs of the marketing department

  • Plan the annual and quarterly marketing budget the of the company and ensure optimal usage of the budget

  • Leading the marketing research to conduct regular research on key metrics and find insights to increase customer outreach

  • Work closely with sales and customer services teams to maximize customer satisfaction

  • Align the marketing plans of the company with the other departments and ensure coordination among all the departments

  • Periodic data collection and analysis to make various decisions and evaluation of past plans

  • Developing and leading the execution of all digital marketing and social media platforms

  • Design, plan and implement marketing campaigns and decide the choice of the campaigns

  • Build strong relationships with strategic partners to improve and complement the functioning company

  • Build the companyrsquo;s PR and choose the optimal modes of communication

  • Identification of trends and insights for the digital marketing campaigns and optimal spending on the insights

  • Build and develop the marketing team

  • Build a marketing plan to include budget, people, campaign, digital, and event resources

  • Expand digital marketing including websites, media, social and campaign specific


Qualifications



  • A Bachelorrsquo;s Degree in Marketing, Digital Technologies, Technology, or other related fields

  • A Masters in degree in Marketing or management would be a plus

  • Experience as a CMO or senior marketing personnel with excellent marketing campaign results

  • 10+ years of experience as a marketing professional

  • Hands on experience in developing and implementing digital and non-digital marketing strategies

  • Leadership skills in a constantly evolving environment

  • Past experience operating SEO, CRM software, Google Analytics, etc. and understanding other marketing techniques

  • Detail oriented work style with good time management and organizational skills

  • Knowledge of various analytics platforms


Job Skills required:

Here is a list of few skills which will be helpful in the daily functioning as a chief marketing manager:



  • Excellent written and verbal communication skills as well as organizational skills

  • Strong interpersonal, negotiation and persuasion skills

  • Ability to motivate the marketing team to ensure constant growth

  • Goal oriented and customer oriented

  • Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets

  • Strong attention to detail along with a creative mind

  • Understanding of the inter-relationship between different business disciplines

  • Excellent leadership skills

  • Have the ability to experiment different strategies and think out of the box

  • Experience in past jobs to optimize digital platforms and services

  • A/B and multivariate experiments knowledge

  • Hands on experience of website analytics tools; Google Analytics, WebTrends, etc.

  • Ability to understand and cater to the needs of customers and discover the potential markets for the company

  • Excellent time management and planning skills to ensure meeting deadlines


   
Apply

There is something wrong with this job ad? Report the error